In a few weeks, I am packing up my carry on bag and hopping on a late afternoon flight to Europe, kick-starting my 50th birthday celebrations – my gift to myself – in Italy.
I have spent a fair bit of time plotting my route, planning experiences, and picking hotels for my adventure.

After years of experience – yes, I know I’m enormously blessed to travel as much as I do – I have developed a strategy for picking the perfect hotel in Europe, particularly if I am travelling on my own.
- Location, location, location. I always book hotels that are central to the historic hub of the city. They may or may not cost a bit more – simple economics – but the value of a central location is huge to me. If picked properly, I can step outside my door and be right in the action. European cities are wonderful at night – lots of pedestrians, window shopping, and excellent street lighting – and by choosing a centrally located hotel, you are safe and sound in the midst of it. Don’t forget – dinner starts at 9 or 10pm. Picture yourself drinking wine and enjoying homemade pasta, while people watching from a cafe table in a beautiful public square.
- Single rooms. Be prepared for the fact that European hotels are wonderfully different than our North American cookie-cutter hotels – they are quirky, particularly in historic areas. One of the good bits about that is the availability of single rooms … cosy, clean, and cheaper than a regular hotel room. I love this option!
- Use Google Maps. I always pull up Google Streetview to see what the neighbourhood looks like. I like to know that there is a pizzeria in the immediate vicinity, just in case I am craving a late night margherita pizza. 😉 You can also make a decision – does this look like someplace I will be comfortable walking alone? You can also see where transit stops are on those maps – good info!
- Check in with Tripadvisor. A bit of a caveat: I consider Tripadvisor (and similar sites) to be a bit of a double edged sword. I will always check the reviews of my choices … with an eye to understanding that “Barbara from Houston” who is upset that her hotel in Siena’s historic district isn’t close enough to a Starbucks may not have the same travel goals as I do … and weigh my options. I do want to know if a hotel has horrible customer service or a problem with mold and/or mice. Other than that, I will likely book a room. These sites will also help you know if there are lots of tricky stairs to be navigated or if parking is a problem. Take a look at the ‘traveller’s photos’, particularly if you want to see what the loo likes like!
- Don’t let availability of parking determine your hotel choice. If you are choosing a hotel in the city centre – many of which are off limits to cars – there will be parking garages nearby. Ask at the hotel … its an easy solution and keeps you in the best part of the city.
- Set an average per night price that you are comfortable with. This approach to booking rooms allows me a bit of flexibility when choosing hotels. In Italy, I find that an average of $100/night gets me into really nice spots – not fancy – that are safe, clean, and well-located. That’s what I’m looking for as a single, female traveller.
As an example, check out Hotel Alessandra in Florence.
It’s a lovely traditional hotel, set in the midst of Florence’s historic core. One block to the Ponte Vecchio, a few cobble-stoned blocks to the main squares, museums, and the Duomo. Everything you need at your feet.
You will see that there a multitude of room choices, from family rooms to singles. Last summer, I stayed in the pink single room for less than $100CAN (an early, discounted booking) including breakfast. It was perfectly clean and cosy, with a lovely washroom. The breakfast was great and – oh, Italy, I love you so much – they make your morning coffee to order.
I have started using Booking.com as my preferred tool for booking hotel rooms in Europe. It works for me – all of my booking information is collected in one online spot, making the traditional hunt for emails obsolete. My iPad and I love that! It also allows you to book early – without a deposit – and change your plans, as they emerge.
Finding the perfect hotel for you and your travel needs can be daunting … I hope you find these tips empowering.
Carry on!